Alternativas de solución como propuesta de base para la estructuración de una plataforma virtual bajo el modelo de negocio b2b a favor de micro y pequeñas empresas manufactureras con potencial exportador en Palmira
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Date
2021-01-27
Authors
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
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Abstract
Small and Micro companies represent one of the largest sectors in the country's
economy and the manufacturing sector is very dynamic with a high potential for
productivity and employability, this has made small and micro companies have been
strengthening over time, but at the same time they present obstacles that slow down their
operations and the need to acquire more clients. In this sense, the objective is to propose
alternative solutions that lead to the structuring of a virtual platform, under the B2B
Business model in favor of the international dynamics of Micro and Small manufacturing
companies with export potential. The method was quantitative, with a descriptiveexploratory approach; Since it describes all the problems associated with business between
national companies and foreign companies in the manufacturing subsector for Micro and
Small companies conglomerates, because, although there are studies related to structuring
virtual platforms, they have not been applied to the Palmira region, this being the area
under study. As a result, it was detected that the micro manufacturing companies have
problems such as ignorance about what taxes they should pay in case they have to, also the
costs at the time of wanting to export in addition to the procedures among some others;
Therefore, it is concluded that proposing alternatives that lead to promoting the structuring
of a platform in favor of micro and small companies puts them at the level of large
companies, because they could improve their products and teach them to the foreign
market. In short, the platform must be created in the future, because doing so would greatly
help these companies that have the need but do not have enough support to achieve it.