Proyecto para la creación de una empresa para la producción de tamales en la localidad de Tunjuelito. "Tamales el guston"

Abstract

How to enter to compete with artisan companies with great experience, in the sale of an indigenous product of high consumption, in the town of Ciudad Bolívar and in long-term plans to expand the horizons to other towns in the city. The reality is that in the abruptness, to improve the entrepreneurship of a company must always go hand in hand with innovation, presenting a varied dish without leaving aside, the ingredients that root it to be a regional autochthonous dish is the way, to cover more public than is already established. The business plan is established in the town of Ciudad Bolívar, the purpose is to reopen the family business dedicated to the sale of tamales, generating higher quality standards offering a variety of the product, adding ingredients that please different palates that can be found within the locality. The success factor of this project influences the fact that there is already previous knowledge in the preparation and manufacture of tamales in the aforementioned sector, the conditions provided by the already established companies, the shortcomings that were had in the past when the family business I was working, they have already been identified and the objective is not to commit them again.