Estrategias competitivas para las empresas agrarias del Departamento de Córdoba
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Date
2024-01-15
Authors
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Degree obtained
Document type
Tesis/Trabajo de grado - Monografía - Especialización
COAR type
http://purl.org/coar/resource_type/c_46ec
Citation
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Abstract
The general objective of this study was to analyze the competitive strategies applied to agricultural companies in the Department of Córdoba; in order to recommend the implementation of administrative and operational processes that allow an improvement in the economic and social development of its agricultural production units. In this way, it was mainly concluded that according to the needs of each company, two types of labor competencies can be established; functional competencies, which specify everything that the collaborator must be able to do in order to hold a position and are established based on the functional content of the job; These competencies respond to the required knowledge (know how to know) and the abilities and skills (know how to do) acquired with the experience of carrying out the work. As studied, competitive strategies are formulated; characterized mainly by the aspects of competitiveness of the organization, communication, management, good agricultural practices, development of human talent, productivity, positioning, traceability, corporate social responsibility, technology and innovation, new markets, and sustainability.