Estudio Para La Implementación Del E-Commerce En La Empresa Óptica San Juan De La Ciudad De Neiva
Loading...
Share
Date
2021-11-23
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
Bibliographic Managers
item.page.resume
Abstract
This study is academic research aimed at identifying and implementing a significant improvement to a traditional (family) business, in charge of supplying the sale of products and services framed within a municipal ophthalmology company, its main source of income being the provision of the ocular medical evaluation service and the sale of lenses and frames for glasses. It is proposed to implement an improvement of the service, significantly favoring the coverage of the company, for which a business transition process was carried out from the physical or face-to-face commercial panorama to a virtual business model, thus being how the strategic services of the electronic commerce, seeking to have a greater reach (getting new customers and loyalty of old ones) and a higher level of financial income.
item.page.subject.keyword
item.page.coverage.spatial
Neiva( Huila, Colombia)