Factores psicológicos que inciden en la decisión de compra de zapatos y su intención de compra en adultos jóvenes universitarios
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Date
2022-11-25
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Universidad Antonio Nariño
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http://purl.org/coar/resource_type/c_7a1f
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Abstract
This research describes the response of the psychological factors that affect the decision to purchase shoes, establishing the relevant factors associated with the purchase decision, identifying them as a purchase process going through relevant phases such as recognition of the need, information search, evaluation of alternatives, purchase decision and postpurchase behavior.