Plan de negocio para la creación de un restaurante saludable con base de aguacates en la ciudad de santa marta
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Date
2023-11-18
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
Bibliographic Managers
item.page.resume
Abstract
In Santa Marta, a business model is established that seeks to satisfy consumer demands for
healthy food. The idea is to establish a company that is dedicated to producing and marketing foods
made from avocado. Being part of the vegan gastronomic sector, in response to the growing trend
of looking for healthy options. There has been an increase in the consumption of avocado, which
is why it is considered a novel concept in the preparation of these foods.
The company will seek to provide high quality products and convey to consumers the
importance of the nutrients and benefits that avocado can provide in search of creating a model
that is practical, efficient and profitable that allows the complete conquest of consumer needs by
providing healthy and delicious food alternatives with the aim of establishing itself as a leader in
the market for healthy avocado-based foods in the city of Santa Marta, promoting a balanced diet,
offering delicious, nutritious and high-quality dishes. Seeking to become the benchmark for
healthy food in Santa Marta
item.page.subject.keyword
item.page.coverage.spatial
Santa Marta- Magdalena (Colombia)