Propuesta de un plan de marketing digital en la empresa Alfalum decoraciones en Santa Marta
Loading...
Share
Date
2022-06-04
Authors
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
Bibliographic Managers
Document Viewer
Select a file to preview:
item.page.resume
Abstract
This document intends to display a proposal for a digital marketing plan for the company
ALFALUM in order to design a commercial action scheme with the purpose of positioning the
brand in the future, in addition to optimizing the recognition of the company's value elements.
among the current customer base, simplifying the interaction.
In the present investigation, a cross-sectional cuantitative .- exploratory recognition
scheme is implemented under a quasi-experimental approach, starting from the recognition of the
current client of the company in order to understand their problems and needs. The recognition
method is descriptive, since a set of procedures and logical processes are used based on a
primary study through a measurement survey, and based on these results, an intervention scheme
is formulated for the design of a management plan. digital marketing that allows to achieve an
optimal positioning model in the long term.
item.page.subject.keyword
item.page.coverage.spatial
Santa Marta- Magdalena (Colombia)