Ingeniería industrial
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Browsing Ingeniería industrial by Author "Acosta Vega, Rick Kevin"
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Item Diseño de un plan de marketing digital para la empresa Rodasur la 19 en santa marta 2023(Universidad Antonio Nariño) Zapata Cala, Edgar David; Suarez Uribe, Anny Catalina; Acosta Vega, Rick KevinThe contribution that digital marketing makes as a proposal to develop the positioning in the company Rodasur LA 19 shows that, if our proposal, would have a growth in the number of clients and followers on the social network and consequently in the increase in sales; that is, growing the business for the company. The company Rodasur la 19 is not indifferent to these innovations that have been presented in the market and their objective focuses on participating in a active in the offer of its products, the use of these means due to the problems that are currently presented, is focused as the timely, appropriate and effective to strengthen the sales of said company.Item Propuesta para la recuperación de la certificación en calidad de la cmpresa Incolab services Colombia S.A.S. Tomando como referencia la norma ISO 9001:2015(Universidad Antonio Nariño) Noel Rios, Jhon Stiven; Acosta Vega, Rick KevinWith the arrival of the internet era and globalization, it is necessary for companies to have mechanisms that allow them to be more competitive, not only locally or nationally but also internationally, with customer satisfaction always being a crucial factor. The objective of this degree project is to carry out a proposal for the recovery of quality certification under the ISO 9001 Standard in its 2015 version, providing the organization with information related to the advantages and benefits of having said certification, as well how to provide the tools and / or strategies required for its achievement. This degree project is made up of 4 specific objectives, each one focused on achieving the main objective, the purpose of which lies, as mentioned in previous lines, in the recovery of the certification of the Quality Management System of the company Incolab Services Colombia SAS, under ISO 9001: 2015 standard. Thanks to this proposal, the senior management of INCOLAB SERVICES COLOMBIA S.A.S, will be able to know the degree of compliance with the ISO 9001: 2015 Quality Management System and the strategies proposed to follow for the future recovery of their certification.