Plan de Negocios para una empresa de elaboración de productos a base del banano verde en la ciudad de Santa Marta

Abstract

BANNAMEAT is a business idea that was born to help people with diseases that prohibit the consumption of red meat, who have a vegetarian behavior, giving them a new way to eat healthy and nutritious food. This business idea focuses on two products, this taking advantage of the fruit and peel of the green banana, as it has been scientifically proven that this vegetable has great uses for the body and treats many diseases such as diabetes, irritated colon, cancer, and lupus (free, 2020). This will be an innovative product since the banana peel will be used to make a finished product, allowing the elaboration of a natural substrate that will serve as a dressing for meals or as a direct complement for some dishes of the coastal food. The present research will be of a mixed type, and for this purpose the use of different techniques of data analysis at a qualitative and quantitative level is planned, seeking the best possible contextualization of the subject under study.