Análisis de la calidad en la prestación del servicio al cliente en la empresa ALPAVISIÓN de la ciudad de Neiva, 2022

Abstract

Customer service covers a series of activities that are very interrelated offered by a seller, advisor, supplier, among others, in order to obtain a product; this becomes a promotional element of marketing to achieve better productivity in organizations. Some of the factors that affect the positioning and competitiveness of organizations, is the result of the different cultural, emoti onal, and behavioral factors of their employees, however, culture is a topic from which various perspectives and interpretations are derived, so this study aims to analyze the quality of the provision of services to the client in order to identify the shor tcomings and structure a proposal to guarantee an improvement in the competitiveness in the telecommunications company of the city of Neiva: "Alpavisión".