Viabilidad para crear una empresa productora y comercializadora de smoothies saludables en Manizales implementando el e-commerce

Abstract

The following business plan named "Tropical Smoothies", is a company that produces and markets beverages made with 100% natural and organic fruits and vegetables, without preservatives or additives and sweetened with stevia or honey, there are 5 types of smoothies, one of them is totally free (according to the client's preference). The smoothies will be made for all people who choose to take care of their health to have a long life. On the other hand, Tropical Smoothies will have location in Manizales in a quite appropriate sector for this type of business, since it is close to universities, gyms, commercial areas and also very busy, Tropical Smoothies also have an official website for people who wish to consume the product from the comfort of their home. They will be able to place their order and payment virtually so then it will be sent to their current location. Regarding the initial investment, a total of $29.690.000 is planned and the owners have 50,000,000 to start the business. We have a sales goal in the first year of $22,453 and increase them by 10% each year. In addition, in the first year a profit of $2.790.027 is expected, for the second year $11.370.666 and the third $19.273.766, the profit is a bit low but it does not represent imbalance or losses for the business, in addition to its profit it is increasing annually. It is concluded that it is a potentially viable and growing market, taking into account the studies carried out, trends and antecedents.