Estrategia de diversificación a través de una nueva línea de productos reciclables en la empresa A&Y confecciones

Abstract

The company A&Y Confections, is a company located in Bogotá dedicated to the manufacture and commercialization of several lines of business in which are pants, blouses, leggings, overcoats, gowns and even uniforms for educational institutions. The main objective is to design a diversification strategy based on recyclable material from the company A&Y Confections. The main advantage of the project lies in the reduction of costs since this will be carried out using recyclable material. The second advantage lies in the designs offered since exclusive models will be implemented for customers. It is important to clarify that companies do not have the guidelines for business awareness directed to the environment for the proper management of company waste. By generating so much waste, it is determined that the raw material is not used correctly, therefore, penalties for the company are possible. It is important to carry out a correct disposal of these wastes, in no way doing this is aggressively damaging to the environment since these fabrics do not have a correct production cycle or a circular economy in these textiles.