Diseño de un E-Commerce para la comercialización de ropa e implementos deportivos de la empresa orange fitness

Abstract

This document shows the design of a market research with which it is intended to design a business model to market clothing and sports equipment through an e-commerce for the Orange Fitness company, its objective is to achieve penetration in the sports market, achieve profitability and growth in market share.

This work is part of the necessary requirements to qualify for the degree in Business Administration at the Antonio Nariño University, the work has been structured by chapters, among them are the introduction followed by the justification and the contextualization of the background which ends with the question under investigation. On the other hand, the entire marketing and sales plan is carried out in which the research methodology is structured, the population is determined and the sample under study, as well as the marketing strategies for the commercialization of the products.

Subsequently, the operational and financial plan is developed in which they analyze the different costs and expenses incurred by the company to start the business and of course the viability of the project, within this financial plan is determined the breakeven point and what would be the EBDITA and ROE of the project. Finally, it is presented as all the legal study required for the creation of the Orange Fitness company.