Propuesta para el diseño de un plan de marketing digital para la empresa “coser y tejer de la costa” en la ciudad de fundación magdalena
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Date
2024-01-29
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
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Abstract
This thesis presents a detailed analysis and proposal of a Strategic
Digital Marketing Plan designed specifically for the company "Coser y Tejer
de la Costa", based in the city of Fundación Magdalena. The main objective
is to improve the company's online presence and enhance its positioning in
the market, taking advantage of the opportunities offered by the digital
environment.
The study begins with an exhaustive review of the business context,
identifying the characteristics of the textile sector in the region and
evaluating the company's current presence on digital platforms. Through
market analysis tools, consumer trends and preferences in the digital sphere
are identified.
Subsequently, a comprehensive digital marketing strategy is
developed that covers aspects such as website optimization, the effective use
of social networks, the implementation of online advertising campaigns and
content management. Specific tactics are also proposed to improve customer
interaction, foster loyalty and increase brand visibility.
In summary, this thesis provides a practical and detailed approach to
implementing a Strategic Digital Marketing Plan adapted to the specific
needs and characteristics of "Coser y Tejer de la Costa". The application of
these strategies not only seeks to strengthen the company's online presence,
but also improve its competitiveness and contribute to sustainable growth in
the local and digital market
item.page.coverage.spatial
Fundación-Magdalena