Proyecto de pasantía “Plan estratégico de mercadeo nacional e Internacional para el turismo sostenible en Soatá, Boyacá”
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Date
2023-05-24
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
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Abstract
This work analyzes through a strategic plan of national and international marketing the
different internal and external economic, social and cultural factors identifying the opportunities,
threats, weaknesses and strengths presented by tourism in Soatá, Boyacá, in order to formulate
and implement digital marketing strategies that allow you to achieve economic development,
positioning and increasing competitiveness in today's market.
Keywords
item.page.subject.keyword
item.page.coverage.spatial
Soatà (Boyacá -Colombia)