Diagnóstico de los factores internos para la medición de la competitividad en la empresa agropecuaria finca la Siberia, Municipio de Tuluá- Valle del Cauca

Abstract

The present investigation makes a diagnosis of the internal factors for the measurement of competitiveness, in the agricultural company Finca la Siberia, based on the methodology of the IICA: technological and productive capacity, quality of human resources, knowledge of markets and adaptability and adequate relationships with customers. For this, the survey technique was used, where qualitative aspects were taken into account. for each of the internal factors of the company, which is dedicated to livestock and agriculture, counting on a land of 240 hectares where 11 are productive, the others correspond to pastures to feed cattle. La Siberia farm has little technology, the processes are manuals, the people who work there have knowledge of agriculture and livestock, which have acquired through experience, since they come from rural families who have dedicated his life to this work, but have not received any type of academic preparation