Diseño de un Plan de Marketing y de e-commerce para la empresa CAZAOFERTA.CO
Loading...
Share
Date
2021-11-25
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
Bibliographic Managers
Document Viewer
Select a file to preview:
item.page.resume
Abstract
Cazaoferta is a “Llanera” company, founded in 2020, an e-commerce company,
specialized in selling online products at web page; with several categories, offers very good
prices, and electronic payment, and payment upon delivery benefits of. It was carried out a study
of online shopping habits, a situational diagnosis of the company through the application of
diagnostic matrices, and an e-marketing plan wasgenerated. It was found that Cazaoferta.co is in
the right sector, with great growth, in the right segments, not very well positioned, lacking to
expand categories and products, but it needs to implement strategies that allow to take advantage
of market opportunities. The market study showed that there is good penetration in the online
market; The buyers are mostly not very frequent but have a with high access to technologies and
payment tools. The proposed strategies were based on improving thepositioning of the
causaoferta.co brand, market penetration, expanding product categories, strengthening logistics
and technology, to be applied in the company to increase growth possibilities.