GESTIÓN FINANCIERA EN PYMES DEL SECTOR INMOBILIARIO DE LA CIUDAD DE SANTA MARTA COMO PLATAFORMA DE PLANIFICACION CASO: PORTAL 23

Abstract

This research describes financial indicators to analyze the financial management of SMEs in the real estate sector and whether or not they use them as a platform for planning and decision-making; Taking into account the specific purposes of the research, which are to explain the financial statements through financial indicators, identify the direction and financial control and establish the financial planning guidelines of the SMEs of the real estate sector based on the real estate portal 23 of the city of Santa Marta.

In addition, financial diligence is a constant pillar that helps to assess the current situation of the company, also, this study will allow to know the proportion of use of financial indicators of the companies of the real estate section of the city of Santa Marta. Therefore, to contribute to the strengthening of the accounting and financial structure of the companies, and in effect it will serve to propose tactics that allow to provide precise and correct solutions in the application; financial analysis being essential for development, in addition, the implementation of techniques and tools allow you to plan and investigate the relevant financial statements and useful for decision-making.