Diseño e Implementación de un Plan Estratégico que Permita la Ampliación de los Canales de Venta de los Servicios Ofertados del Consultorio Veterinario “Cuatro Patas” en el Municipio de Acacias-Meta
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Date
2020-12-02
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Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
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Abstract
This work shows the benefits for permanence, positioning in the market and staying current through
the design and implementation of a strategic plan to strengthen the Four-legged veterinary office
as a service provider for pets.
Initially to establish the relevance of a business improvement strategy, the current status
was identified and reviewed using tools such as CANVAS and the SWOT matrix for information
analysis, the need to expand its sales channels where both customers Both recurring and new may
be able to easily carry out transactional processes and access the services offered by the practice.
In order to achieve the proposed objective, it was necessary to carry out a projection of the
components that are part of the strategic plan such as: sales and marketing plan, operation plan,
financial plan to establish the feasibility of the proposed strategy and the benefits of its
implementation.
Once the projections of the aforementioned plans had been made, it was possible to
establish the viability of the strategic plan, since in the results obtained with a minimum investment,
new markets, potential customers, transactional ease are explored, sales optimization and a
recovery of the investment is achieved. initial short-term where in the future the business can
expand while maintaining good service, human quality.
In turn, within the implemented Strategic Plan, E-commerce and virtual platforms were
included as a tool that not only allow reaching the customer, but also personalized interaction and
loyalty.
Keywords: E-commerce, strategic plan, feasibility, business.