E- Commerce, hacia una nueva realidad: estudio de caso en la ciudad de Villavicencio

Abstract

This research is done with the purpose of being able to generate alternatives to the meat market to face commercialization, sales and logistics problems, fundraising for COVID-19 relief and the confinement measures decreed by the national and regional government.

The mean goal is the approach of using technological tools successfully tested in other markets such as contingency in front of confinement, and improving commercialization channels and the volume of sales. This study identifies problems, aspects of operative and tecnic improvements, cost optimizations, times and opportunity, and in general all the process from the production to the consumer. This proposal is expected to impact everyone in the market and society itself, as meat is such an essential and vital consumer product.