Caracterización del subsector turismo del Huila 2015 a 2018, de cara a la estrategia de internacionalización de la región.

Abstract

Internationally, Colombia has been recognized as a tourist destination, for its bio diversity, natural and cultural heritage, as well as the kindness and creativity of its people, these being some of the attractions that make up opportunities for the development of this sector, highlighting among the proposals tourism different from the conventional one, with destinations that allow contact with the environment, awareness-raising and educational tourism, among others.

From these scenarios, the purpose of this monograph has focused on characterizing the tourism subsector of the department of Huila, during the period from 2015 to 2018, considering for this purpose the denominations of origin generated in one of the archaeological icons represented in the San Agustín Archaeological Park, which had this distinction by UNESCO 25 years ago and with this declaration, opened the doors to the world, showing a cultural legacy and wide potential for humanity, which has been changing tourist interests, in search of meaningful and authentic experiences.

Methodologically, it starts from a literary review, which provides a wealth of information from different contexts that are confronted with quantitative research techniques and that, from the Non-Experimental design, with a descriptive approach, the behavior of the variables is known, without that are manipulated, in order to characterize the tourism subsector during the period 2015 - 2018 for the department of Huila.

In this way, the results will strengthen the development of activities typical of each kind of region and / or municipality, since there is a variety of tourist alternatives that are connected to natural phenomena such as water, mountains, plateaus, coffee production, trails, caves, fauna, flora among others, as well as the cultural manifestations represented in artisanal, gastronomic, historical products, bird sightings, among others.