Plan de mercadeo Lactycol Company

Abstract

In the following document, a marketing plan will be developed for the Lactycol Company, a company that belongs to the group of SMES, with 3 years of experience in the market, but with high expectations of transcending in competitive matters. Within the development of the document, concepts and theoretical ideas of experts and professionals in administrative management and marketing will be captured. As a starting point, a diagnosis of the company will be carried out to find out and evaluate how the organization's administrative, productive and commercial processes are developing. The diagnosis will promote strategies that allow the implementation of basic but efficient information collection methods when it comes to knowing the consumer's perception of a product, as well as their preferences and purchasing habits. Additionally, the data collected will create marketing mix tactics that are accurate to reach the consumer's eye