Hotelería y turismo

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Diseño De Producto Turístico Comunitario En El Corregimiento De Calabazo Zona Rural De Santa Marta: Fortalecimiento De La Competitividad De La Comunidad Participante
(Universidad Antonio Nariño) López Barbosa, Laura María; Vargas González, Maria José; Mejia Martinez, Elder Alberto
The project is focused on the development of a community tourism product in the Calabazo rural area of Santa Marta: strengthening the competitiveness of the participating community". For this purpose, a descriptive research approach is used and data is collected from the community of Calabazo, with the purpose of identifying the causes of the decline of tourism. Most of the respondents agree that a process of investment and support in tourism strategies is needed in order to improve what is offered to customers, and in this way, regain interest.
El Turismo Regenerativo como estrategia de educación y conservación ambiental en el corregimiento de Minca, Santa Marta, Colombia
(Universidad Antonio Nariño) Jiménez Molina, Andrew; Romero Castilla, Daniela Andrea; Mejia Martinez, Elder
The corregimiento of Minca in the Sierra Nevada de Santa Marta, Colombia, has experienced a growing tourist interest in recent years due to its natural beauty, its rich biodiversity and cultural history. Although tourism can be a source important source of income for the local community, it can also have a negative impact on the environment and local culture. (Institutional, 2023) The increase in tourism in Minca has had a significant impact on the environment. environment, manifesting itself in the loss of biodiversity, deforestation, water pollution and soil erosion, among other environmental problems (University of Magdalena, 2022). The Alma Mater study on the impacts of tourism on communities in Minca caused by tourism proposes to strengthen social capital and governance to build peace from community tourism. “This tourism has had some impacts pollutants in the river, grease from restaurants and hotels. has changed the agricultural vocation and these jobs are rarely occupied by natives of Minca, the benefits they have been precarious even in environmental terms.”
Tesoros turísticos de Colombia: Análisis comparativo (benchmarking) de la oferta turística de Santa Marta frente a las ciudades colombianas de Cartagena, Medellín y Bogotá, durante el año 2022
(Universidad Antonio Nariño) Pérez García, Keneth de Jesús; Sánchez De Horta, Yuranis Vanessa; Vega Rojas, Ainara Fabiola; Mejia Martinez, Elder Alberto
The aim of this research is to carry out a comparative analysis of the tourist offer of Santa Marta in comparison to Cartagena, Medellin, and Bogota during the year 2022, from a benchmarking approach. To achieve this, an exhaustive study of the strengths, opportunities, weaknesses, and threats of each tourist destination will be carried out, taking into account the social, cultural, economic, and environmental aspects. Furthermore, an analysis of the tourist supply and demand, tourist competitiveness, implemented strategies and policies, and the impact of tourism in each destination will be conducted. Lastly, the concept of regenerative tourism and its possible application in the selected tourist destinations will be addressed. Based on the gathered information, conclusions and recommendations will be presented to improve the tourist offer in each destination and increase their competitiveness in the national and international tourism market. The methodology to be followed will be a descriptive and comparative research through existing literature, that is, a bibliographic review. It is important to mention that this research seeks to contribute to the knowledge and analysis of the tourism sector in Colombia regarding its current situation, particularly of the city of Santa Marta compared to the selected tourist destinations. Additionally, it is expected that the presented conclusions and recommendations can be useful for the actors in the tourism sector, such as companies, local governments, tourism organizations, and local communities. It is also hoped that this work can serve as a basis for future research in the area of tourism and its impact on tourist destinations.
Turismo Comunitario en la comuna tres de Santa Marta, barrio Pescaito; como estrategia de competitividad turística para el fortalecimiento de la identidad cultural de la comunidad
(Universidad Antonio Nariño) Castillo de Horta, Kessia Ornella; Ortega Romero, Aurora Isabel; Mejia Martinez, Elder Alberto
Community-based tourism has become an alternative to promote sustainable development and the conservation of the cultural and natural heritage of local communities. In this context, the 3rd commune of Santa Marta, Pescaito neighborhood, has developed a community-based tourism strategy to strengthen its cultural identity and promote the active participation of the community in tourism management. This research aims to analyze the community-based tourism strategy in the 3rd commune of Santa Marta, Pescaito neighborhood, as a tool for tourism competitiveness and the strengthening of the community's cultural identity. To achieve this goal, a literature review on community-based tourism, sustainable development, responsible tourism, and social and solidarity economy was carried out. In addition, a case study was conducted in the Pescaito neighborhood, through interviews with local actors and participant observation. The results of the research indicate that communitybased tourism has contributed to the strengthening of the community's cultural identity and the generation of economic and social benefits for the community. However, greater coordination and collaboration between local actors are required to strengthen the community-based tourism strategy and improve its impact on the community.
Plan estratégico para el desarrollo del Ecoturismo de la Ecofinca El Recreo - Reserva Natural ubicada en el municipio de Pitalito, Huila - Colombia
(Universidad Antonio Nariño) Ramirez Ruiz, María del Mar; Montalvo Rodríguez, Juan Carlos
El presente trabajo pretende presentar un plan estratégico para el desarrollo del ecoturismo de la Ecofinca el Recreo - Reserva Natural, ubicada en el municipio de Pitalito, Huila, Colombia; dicho plan pretende direccionar y fortalecer el manejo turístico de los servicios ofrecidos por la Ecofinca. Para lograrlo, se definió una secuencia de acciones a seguir que se irán desarrollando a lo largo del documento.
Análisis de los Alojamientos Universitarios Sugeridos por las Universidades Ubicadas en las Localidades de Teusaquillo, Barrios Unidos y Chapinero
(Universidad Antonio Nariño) Forero Bolívar, Karen Vanessa; Montalvo Rodríguez, Juan Carlos
Bogotá, being the capital of Colombia, is the ideal destination for those who want to study a degree in accredited universities and who, being from other cities, do not have that possibility easily. That is why, having a wide variety of higher education institutions in locations such as Barrios Unidos, Teusaquillo, and Chapinero, it generates an increase in people looking for accommodation close to the campuses of these universities. Therefore, it is important to know what types of accommodations and services are offered near these institutions, as each of them is part of the Ministry of National Education as Higher Education Institutions.
Servicios ofrecidos por los prestadores de alojamiento universitario en las localidades de Chapinero, usaquen y la candelaria
(Universidad Antonio Nariño) Carranza Correa, Daniela Fernanda; Barriga Barriga, Claudia Lilian
Bogotá is one of the most representative cities of our country, since it stands out as a cultural, economic and recreational center in Colombia and Latin America, which attracts students looking for an educational experience and an infinity of activities to do, places to know; museums, theaters, libraries and other entertainment areas.
El turismo alternativo como clave para el desarrollo de la vereda de Buritaca
(Universidad Antonio Nariño) Carlos Mauricio Rodriguez Rodriguez, Raquel Esnith Martinez Montero; Barriga Barriga, Claudia Lilian
Tourism is an activity that every day takes more strength, because there are many reasons that lead a person to travel outside their usual environment, among them there is one that is gaining strength and is the connection of being with nature and with itself. Life in the city is becoming more and more stressful and routine; therefore, escaping to nature is tempting for travelers. This so-called typology of nature or alternative tourism (which includes ecotourism, adventure tourism and rural tourism) is a practice that is not only enriching for people, but also helps to control the carrying capacity in destinations and the preservation of nature. The present work is carried out from the need to create a guideline or strategic plan that helps the small villages or towns that enter the tourist activity to organize and promote it in a better way. As subject of study, the community of Buritaca, (rural area of Santa Marta, Colombia) is taken through a study with different approaches (qualitative and quantitative) that allows organizing the steps to follow and projects to implement in order to achieve tourism sustainable safe, sustainable and profitable.
Plan de capacitación y orientación en turismo sostenible a los visitantes de la ciudad de Santa Marta
(Universidad Antonio Nariño) Katherine Moreno Pineda, Deiver Andrés Rojas Vargas; Barriga Barriga, Claudia Lilian
This research seeks to create in the hands of tourism service providers and tourists, all as agents of change, strategies and improvement plans in order to solve the negative impact that we have brought as consumers to our department of Magdalena and our city of Santa Marta or at least minimize them as much as possible, and thus bring a true change to the ecological image of the department compared to other tourist destinations in the country, and leave a practical guide for tourist training, with this project we seek to sow a positive citizen awareness in favor of the care and preservation of the environment, through nature tourism. In this way, we will not only have a sustainable and ecologically great destination, but we will also be a destination worth visiting in the face of our competition.
Reporte de referencias bibliográficas de hospedaje estudiantil
(Universidad Antonio Nariño) Escobar Winston, Alberto Mario; Barriga Barriga, Claudia Lilian
In this work we will find information from different consultations of the different results of the theme of research on student lodging that were made by other university students from different university careers at the international. Which we can find in their work a wide variety of contents to be able to solve in which the stay of students is considered where They are given some solutions so that they have a place to live and where to spend the night since studying requires a stay in a place where the university is located possible close to an approximate distance to it. and be able to solve your needs domestic order in which they require to see where to put their books where to study in their free hours, where they feed, of course, in the surroundings of the universities, not in all but in most of them there are a chain of restaurants and businesses that provide services to the alma mater and its surroundings but it is that in most of cases they take their food to eat in their places where they they find living in order to lead a normal life. but we're not going to talk about that this job the point is to solve your needs of where to stay and your stability experiential in what has to do with the hosting architectural solution to carry out their study matters and carrying out work and other academic obligations of higher education
Propuesta de turismo rural comunitario en Palmor de la Sierra Nevada de Santa Marta, Corregimiento de Ciénaga Magdalena
(Universidad Antonio Nariño) Valencia Ariza, Cáceres Villareal Paula Andrea Angee Virginia; Barriga Barriga, Claudia Lilian
Palmor beyond being a magical town due to the quality of its people and its excellent climate, it has the possibility of providing unique experiences for each person. The proposal for rural community tourism in Palmor de la Sierra Nevada de Santa Marta, Magdalena swamp district, arises from the need to give a new approach to the destination of Palmor, with a sustainable and profitable way for the local community, generating a new vision and allowing a development both in its tourism and its infrastructure. Through this proposal it is sought to respond to the current problems in the territory, generating in turn a new perspective and thus establishing that tourism, beyond knowing an attractive place, is the appropriation of it while respecting the identity of the place. Throughout this work, the different consequences of an excessive and uncontrolled tourism that has been generated over the years in Palmor are explained, comparing it with the similar situation in other places, as well as exposing a new strategy where all the parties involved can have a favorable response, which allows the care and development of the place as the main objective.
Propuesta para la creación de un museo especializado en la cultura Samaria
(Universidad Antonio Nariño) Ribón Reales, Sarai Dayana; Zapata Ochoa, Keidys Johana; Barriga Barriga, Claudia Lilian
The cultural industry, and especially museums, constantly face the challenge of innovation, content development, choice of themes, and memory preservation. Therefore, when creating a museum, it is essential to strategically plan the design of activities, actions and measures aimed at its sustainability. That is why this research aims to plan the creation of an interactive museum in the city of Santa Marta, in favor of promoting cultural identity in the local community and making cultural and historical tourism visible to visitors and tourists, given the great offer due to cultural interest that is presented today and the notorious lack of interactive cultural spaces that satisfy the need. The value proposition of this research is to strategically propose an interactive experience center that allows learning about the cultural and historical heritage of the Santa Marta District, through the use of new technological tools that generate cultural and experiential activities. Thus, allowing the local cultural heritage of this city to be made even more visible and preserved over time so that future generations can know and enjoy the same material and intangible heritage that is available today. In this sense, this work has a descriptive research methodology with a quantitative approach, which seeks to carry out an analysis of the behavior of multiple people concerning the implementation of new museums and to know their expectations in a percentage way. In turn, it provides and details the general parameters that must be taken into account when planning and creating museums, to meet the proposed objective.
Diseño de un sistema medio ambiental basado en la norma técnica sectorial colombiana NTS-TS 002 en el hotel CRISTHIAN
(Universidad Antonio Nariño) Niño Suarez, Monica Andrea.; Barriga, Claudia L.
Cristhian Hotel is a company that provides accommodation and lodging services, whose activities generate a series of waste products whose classification is different depending on their particular characteristics. Specifically, it will cover the existence and implementation of the environmental approach that the organization has. This project seeks to make a documentary proposal for the design of the environmental area, analyzing the strengths that already exist as well as encourage the changes necessary to make it sustainable and thus generate a positive impact on the environment. Part of the methodology consisted in making a diagnosis of the Cristhian Hotel, detecting the existing shortcomings in order to take corrective and improvement actions. Likewise, it also seeks to raise awareness among the staff of the facilities about the importance of the environmental area in the facilities. This also implies the handling and diligence of formats to keep an order and amount of waste generated. In accordance with the above, this was carried out under the Sectorial Technical Standard for Sustainable Tourism 002 (NTS-TS 002), focused on number three (3) that refers to "Management for sustainability" and four (4) "Environmental requirements", which has as its main objective: "The EAH must design, implement, maintain, evaluate and improve management for sustainability, with records or evidence to demonstrate compliance with the following requirements (EAH)" (NTS-TS, 2014, P. 12). This standard is mandatory for Lodging and Hosting Establishments (HHEs) whose standard is also framed in the Sustainable Development Objectives (SDOs). In this way, it is of total obligation and responsibility of all the establishments of its fulfillment, mainly to guarantee standards of quality, competitiveness, sustainability and development.
Estado actual; Medios de promoción digitales en el sector hotelero del municipio de Paipa Boyacá.
(Universidad Antonio Nariño) Diaz Barrera, Luisa Fernanda; Martinez Gonzalez, Marcela Patricia; Suarez Salazar, José Fabián
This proposal seeks to identify the current state of the use of digital promotion media (social networks and specialized platforms) with a commercial focus for the hotel sector in the municipality of Paipa, department of Boyacá, with the objective of identifying the main aspects of this issue and its impact, in order to generate alternatives that allow strengthening the positioning of these establishments through digital tools in the market. According to (Suarez Salazar & Duarte Chaparro, 2017) the hotel sector of the municipality of Paipa is made up of 50 accommodation establishments of various categories, active in the database of the National Tourism Registry, the study reveals that the total establishments They have email and 21 of them are promoted through a virtual platform but it does not detail what type they are, nor the current status in qualitative and quantitative terms of the use of social networks in said sector, the above allows highlighting the importance in the application of the present proposal as it becomes a digital content management tool for administrators and owners of this important activity in the tourism sector. The following proposal has three phases mentioned below: Phase 1 to carry out an internal and external analysis diagnosis of the use of digital platforms and social networks; Phase 2 characterization of the accommodation establishments in the municipality of Paipa; Phase 3 creation of a training plan for the use of social networks in the hotel sector in the municipality of Paipa.
Diseño de rutas de ciclo montañismo como aporte al desarrollo de la oferta turística en el municipio de Paipa.
(Universidad Antonio Nariño) Davila Hernandez, Yordy Alexander; Suarez Salazar, Jose
The following project seeks to diversify the existing tourism products in Paipa through activities related to tourism and sport, enhancing the benefits of the Boyacá department for this purpose, including its climate, physical characteristics of the terrain, the image of our cyclists in the world and the rise of bicycle use as a market trend. For this, the design of mountaineering cycle routes is proposed as a contribution to the growth of the tourist offer in Paipa, seeking to generate a contribution to the diversification of tourism activities developed in the municipal territory. This, in addition, in order to attract a greater flow of tourists to the sector that can contribute to the economy of the municipality and in turn generate benefits for tourism service providers in the sector, and thus achieve the recognition of the department as an ideal territory for the practice of sports tourism. In order to achieve the creation and design of the mountaineering cycle routes, an internal and external analysis of the municipality under study will be carried out to determine the current context and state of sports tourism in the territory. A characterization format will be created for each one of the routes, where the main features that are presented such as distance, altitude and travel time, height difference, type of route, among others, can be identified and a signaling proposal will be created for the routes. mentioned above.

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