Diseño de una propuesta de comercio electrónico como estrategia de Marketing Mix en la Ferretería San Francisco Ltda.
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Date
2022-08-30
Authors
Director(s)
Publisher
Universidad Antonio Nariño
Campus
Program
Degree obtained
Document type
COAR type
http://purl.org/coar/resource_type/c_7a1f
Citation
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Abstract
The present study entitled "proposal of electronic commerce as a market strategy in La
Ferretería San Francisco Ltda.", allowed identifying the needs of customers by having a web page
that facilitates electronic commerce of the products offered by the Hardware store and proposes
strategies to reduce the observed weaknesses.
The type of research was descriptive, using a non-experimental and univariate descriptive
method. The population was made up of 300 clients of the hardware store, but the sample was
made up of 139. A questionnaire made up of (9) questions was designed without including the
socioeconomic ones.
The results obtained identified the need to market products through a virtual platform to
buy and pay for the products offered by the hardware store as another alternative, different from
the traditional one, which is why the hardware store must have a person who manages Virtually
said platform, which must have a design, sufficient information on the products and means of
payment