Potencial exportador de la pulpa de Arazá hacia el mercado de Alemania

Abstract

The present work aims to investigate the export potential of Araza fruit to the German market. Regarding this country of destination, its economic, political, commercial and 2 cultural environment was taken into account. The objectives sought in this research are to identify the benefits of arazá pulp, characterize the exotic fruit market in Germany and identify the advantages of international trade for both countries derived from the export of arazá pulp. Colombia, being in the tropical region, is rich in fruit diversification, among these exotic ones such as "araza", this fruit grows a lot in the Amazon, and crops are currently being increased in Valle del Cauca; Although it is highly recognized in the aforementioned areas, it has not been given the sufficient value and recognition that it should have, since it contains a high nutritional composition based on vitamins and proteins, in addition to its medicinal uses to counteract symptoms of various diseases. The economic reopening of countries such as France, Spain, England, Germany and Holland boosted Colombian exports of exotic fruits. Exporting to the German market offers an advantage with a wide level of opportunities given the high diversity and segmentation of the market that it offers