Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)Agudelo Cely, Omaira InésEspinosa Gutierrez, Jairo Andres2021-08-192021-08-192021-06-08http://repositorio.uan.edu.co/handle/123456789/4674The present investigation focuses on the search and analysis of an objective market for the export of Avocado Hass produced by the Avocados Export company, for this a variety of data were analyzed that allowed to determine that the United States is the country that greater benefits grants to An export process. Within this process, the present presentation D different variables that will allow the exporter to know how the international market is located and what are the opportunities for their product. Likewise, a financial analysis was performed that resulted in the feasibility of the project based on information provided by the company and statistics of international trade. Finally, it is concluded that the company has great possibilities to position their product in the North American marketActualmente el consumo de frutas en mercados internacionales ha tenido una tendencia al alza, tal es el caso del Aguacate Hass que ha presentado grades caso de [éxito] en procesos de internacionalización. Es por esto que la empresa Avocados Export pretende incursionar en dicho mercado. Por tanto, la presente investigación se centra en la búsqueda y análisis de un mercado objetivo para la exportación de Aguacate Hass producido por la empresa Avocados Export, para esto se analizaron una variedad de datos que permitieron determinar que los Estados Unidos es el país que mayores beneficios otorga para un proceso de exportación.spaAcceso abiertoMercado objetivo, Aguacate, exportación.Trabajo de grado (Pregrado y/o Especialización)Target market, Avocado, export.info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2instname:Universidad Antonio Nariñoreponame:Repositorio Institucional UANrepourl:https://repositorio.uan.edu.co/