Oportunidades Comerciales del Fertilizante Orgánico Mineral producido en Corpoagrominh hacia los Mercados Internacionales

Abstract

The present study was carried out in order to offer the Agrominera Corporation of Huila a vision of how its new organic mineral fertilizer would behave in the international market, and what are the opportunities that it has when it comes to betting on its business vision which is to reach national and international markets with an innovative product with great productive impact for the agricultural sector. This monograph is developed under a descriptive study whose sources of information are primary and secondary. Talking about the project’s structure, the project was made up of four specific objectives, which cover the product offer, the application of a matrix selection in which the most suitable countries for the development of an internationalization plan were defined, and with this it was possible to identify the demand of these countries. Finally, a step by step was developed for the corporation to carry out when wanting to venture into the foreign market.