Propuesta de implementación de E-COMMERCE para el hotel “GÖKOTTA” eco cabaña y Resto - Bar Campestre de Rivera- Huila

Abstract

This research proposal is projected as a qualitative academic study of a descriptive nature, whose main information gathering technique has been the analysis and bibliographic-documentary review, with the general purpose of developing an electronic commerce implementation plan for the Hotel " Gökotta ”eco cabin and country restaurant, located in the municipality of Rivera, Huila; For which it is specifically proposed to define, according to the needs and business characteristics of the organization in question, the online server that enables the development of a structured commercial strategy in e-commerce (electronic commerce), all with the objective to broaden the commercial market within the regional and national panorama of the company. Likewise, it was intended to improve customer satisfaction levels, generating a customer loyalty strategy through the12 online purchase and reservation resource, being essential for this, the design and implementation of a web page linked to the electronic commerce service