Análisis de la hoja de stevia y la importancia de asociar a los productores con el fin de generar oferta exportable en el departamento del Meta

Abstract

The Stevia leaf is highly sought after in the international market as a natural sweetener, which has multiple uses and a single purpose: to improve the life quality of human beings.

To analyze the stevia leaf and the importance of associating producers to generate exportable supply in the department of Meta, a documentary review was carried out to establish the background on the exportable supply of stevia. In the same way, information was collected on the associations that allow the small producer to enter the international market. The methodology used a primary source of information obtained through a survey in which nine (9) stevia leaf farmers participated, which allowed determining that Meta department has the available hectares for this crop, thus generating the exportable supply. This leaf can be exported through a company, and the benefits that would be obtained by uniting the different farmers were identified, achieving through this company obtaining economic benefits that will help individual and collective growth, which will facilitate the incursion into international markets Likewise, as an added value to this research, an export manual was prepared to help producers to identify the step-by-step process for their product internationalization.